OCRF and L’Oréal Paris worked together for 16 years. From 1997, L’Oréal Paris offered hope to thousands of women battling with ovarian cancer by helping to raise $18 million dollars to further research and raise public awareness on a national level for OCRF.
Fully committed to the fight against ovarian cancer, L’Oréal Paris created far-reaching programs and fundraising initiatives to further the cause of ovarian cancer research and to help as many women as possible learn about the disease and its symptoms so they would become aware of the signs. The first OCRF ovarian cancer awareness broadcast and print public service announcements were created in partnership with L’Oréal Paris and featured Andie MacDowell. L’Oréal also created PSA campaigns featuring L’Oréal Paris spokespersons Milla Jovovich, Eva Longoria Parker, and Kerry Washington to empower women to make educated choices regarding their well-being.
L’Oréal’s Color of Hope makeup collection was designed to raise funds for life-saving research. Throughout the course of the campaign, Color of Hope makeup was available at retailers such as Wal-Mart, CVS, Rite Aid, and Walgreens from coast to coast.
L’Oréal Paris has also sponsored annual fundraising events in New York and Los Angeles, most recently including the star-studded black-tie “L’Oréal Paris Legends Gala,” held in NYC on November 10, 2008, raising over $4.3 million for OCRF. In September 2008 a company-wide Ovarian Cancer Awareness week was dedicated to building awareness, compassion and commitment among L’Oréal Paris employees. One of the days was the “Survivor Beauty Festival,” a day of pampering at the L’Oréal Paris Technical Salon for ovarian cancer survivors and women currently undergoing treatment. Furthermore, L’Oréal hosted an awareness breakfast for employees to invite their mothers to learn about the signs, symptoms and treatment of the disease.
OCRF is grateful to L’Oréal Paris for their support and commitment to this cause for so many years.